An engaging and talented fashion and culture writer, I oversee all editorial content from design to completion across multiple channels for Paradise Row. I produce weekly stories, interviews and cultural reviews as part of the social initiative platform Paradise Row Curates, documenting while reflecting brand values and commercial objectives. As Creative Director for of Femini Magazine, I led the re-brand of the publication and in the latest issue, interviewed industry icon Munroe Bergdorf as well as several features about women’s issues.
While I’m an editor at heart, I am also fascinated with the relationship between curated editorial content and social media; something that has led me to writing copy for the Paradise Row Instagram and Paradise Row Curates. An experienced copywriter, I oversee all marketing campaigns within the business alongside the Founder; key projects include Paradise Row Curates and upcoming Women of East London, as well as mapping and building relationships with key industry journalists, influencers and stockists.
Fascinated by the endless creativity of emerging brands, I art direct editorial content for small brands on a freelance basis to elevate their online presence, clients include Florence Given, Rebecca Lennox and Jaz Moodie.